Hi, I’m Joanne, NEMDAE began during a time when I was
searching for purpose in my life. I felt a deep sense that I was meant to do something meaningful, but I couldn’t quite figure out what it was.
Two and a half years ago, while on holiday in West Cork, I
had a moment that changed everything. I had always heard that if you ask a
question, you’ll always get an answer. Feeling a little lost, I decided to try. I looked out at the sea and asked, God, the Universe, whoever was out there, “Show me what I’m supposed to do.”
As I looked down, I noticed two smooth, black stones at my
feet. They stood out because there wasn’t another stone in sight on the beach. I picked them up, brought them home and later discovered they were Black Onyx Chalcedony, known for their protective energy.
That moment was the spark that started NEMDAE. What began as a simple question has grown into a journey of meaning, connection, and
gratitude. Those stones didn’t just guide me; they reminded me that when you truly ask, the answers will come. That’s where it all began... and it’s been unfolding ever since.
As a mum of four, I’ve realised that how I think, speak, and act doesn’t just shape my life, it lays the foundation for my children’s future. Every thought and belief I hold creates energy that ripples out into my family. What I focus on and the energy I put out teaches my children how to create their own lives.
Throughout my life, I’ve always had this deep feeling that my thoughts were creating my reality. Every experience, every outcome, seemed to connect back to what I was thinking and feeling. Over time, that awareness has grown stronger. I’ve come to understand that our thoughts are shaping the world around us, moment by moment, whether we realise it or not.
How I choose to show up each day isn’t just about me, it’s about the example I set for my children. I’m teaching them how to think, how to speak, and how to focus on creating the life they want.
When you truly realise this, it changes everything. Ancient teachings show us that our beliefs shape our reality, and when we shift those beliefs, we shift our lives. But this isn’t something you do once, it’s a lifelong practice. As soon as you work through one belief holding you back, another one often comes to the surface. That’s not failure, it’s how we grow. Life is always guiding us, showing us where we can expand and improve. With every shift, you create more space for love, peace, and possibility.
In today’s busy world, it’s so important to teach our children how to reconnect with the wisdom of nature and focus on the good. When they learn to be intentional with their thoughts and words, they begin to understand they have the power to shape their own futures.
This is why I created NEMDAE. I needed something to help me practice gratitude throughout the day. Journaling worked for a while, but by bedtime, I was always too tired to think clearly, let alone feel grateful. I wanted something that would keep me in the feeling of gratitude, something to pull me out when I got caught up in unwanted thoughts or feelings.
NEMDAE brings together the energy of Earth’s crystals, the Gratitude symbol, and affirmations to guide both the conscious and subconscious mind. It’s not just a reminder, it’s a tool for creating the life you truly want.
I need NEMDAE every single day. It helps me show up as a better wife, mum, sister, daughter and friend and as the best version of myself for the world. It reminds me to be kind to everyone I meet and to see the good in every situation. It keeps me grounded in gratitude, even on the days when it feels hardest to find. NEMDAE is my guide, my support, and my source of strength and I hope it brings you the same clarity, peace, and connection it has brought to my life.